Marketplace Product Listing Optimization: Titles, Images, Attributes

Marketplace product listing optimization means filling in the category, attributes, title, images and description of each product card according to the platform's own rules, so the product shows up in search, survives the filters and converts when someone clicks. On Turkish marketplaces such as Trendyol and Hepsiburada, the biggest gains usually come from the right category and complete attributes, not from adding more keywords to the title. Below is the order in which to work through each field and how to measure the result.

How does marketplace search find your product?

Trendyol and Hepsiburada do not publish their ranking formulas. Be cautious with any advice that promises a first-page position if you just add a certain keyword. What you can control as a seller is clear:

• Category and attributes: decide which searches and which filters your product appears in.
• Title: the source of keyword matching in search and the first text the shopper reads.
• Images: decide whether you get the click in the results list.
• Description and Q&A: help the person on the product page make a decision.
• Commercial terms: price, stock, dispatch time and reviews. These are not content, but they directly affect how the listing performs.

It makes sense to start in this order. If a product sits in the wrong category, no amount of title work will put it in front of a shopper who uses filters.

Why are the right category and complete attributes the first step?

Every marketplace category has its own attribute list: fabric and sleeve length for a T-shirt, compatible model for a phone case, dimensions and material for furniture. When a shopper selects a filter such as "cotton", "oversize" or "compatible with iPhone 16", any product with that attribute left empty drops out of the list.

Trendyol's integration documentation states that attributes marked as required for a category must be sent when the product is created. The same documentation recommends pulling the current attribute list weekly, because new attributes can be added to categories. In practice, products you uploaded a year ago may have empty fields for attributes that did not exist then but are used in filters today.

Pay attention to variant structure as well. On Trendyol, some attributes such as color open a separate product card, while others such as size appear as options on the same page. If variants of the same product are not sent with a shared main product code, each size behaves like a separate product and your reviews and sales history get split.

How do you write a marketplace product title?

Trendyol's product creation documentation defines the title field as a maximum of 100 characters. Hepsiburada has different limits and rules, so check the current rule in each platform's seller help center. Whatever the limit, the pattern that works is the same:

Brand + product type + distinguishing feature + size/quantity

For example, "X Brand Cotton Bouclé Cushion Cover 45x45 cm, Set of 2" tells the shopper the product type they are searching for, the feature that sets it apart from competitors, and the details people ask about most before buying (size and quantity), all in one line.

Common mistakes we see:

• Repeating the same word in three different forms ("cushion cushion cover pillow cover").
• Adding promotional phrases, comparisons such as "cheapest", or another brand's name. These can break platform rules and cost you trust.
• Putting color and size in the title when variant fields exist. For products with variants, that information belongs in the attribute fields.
• Adding popular keywords that have nothing to do with the product. They may get clicks, but they do not sell, and they come back as returns and low ratings.

What rules should product images follow?

The image decides whether you get the click in the results list. Trendyol's integration documentation asks for images of 1200x1800 pixels at 96 dpi, a maximum of 8 images per barcode, and image URLs starting with https. Hepsiburada applies different size and background rules, so check each platform's seller guide before sending the same file to both.

A good starting point for using your eight image slots:

1. Main image: a square showing the whole product clearly on a plain background.
2. A shot from a different angle or from the back.
3. A close-up of material, stitching, buttons or similar details.
4. A size image: a simple graphic showing the product's dimensions or the size chart.
5. A usage scene: how the product looks in a real setting.
6. Box contents or set components, if any.

If you shoot product photos in-house, use the same light, angle and background across the whole collection. Your store page will look consistent, and adding new products gets faster. If you would rather outsource this, take a look at our photo and video service.

What should the description answer?

Trendyol allows long text in the description field (the documentation mentions a 30,000-character limit), but length alone does not help. A good description answers, in order, the questions a shopper asks before buying: what it does, what it is made of, what size it is, how to care for it and what comes in the box.

Your best source is your own store. Read the questions on your product pages and your return reasons regularly. If "Does it run small?" comes up often, put fit information in the first line of the description. If items are returned because "the color is darker than in the photo", fix the image or the color name. These two sources tell you what information is missing better than any guess.

How do you measure listing performance?

Read the product reports in your seller panel as a three-stage funnel:

• Low views: the problem is most likely the category, missing attributes or the title. The product may not appear at all for the search term or filter.
• Views but few product page visits: look at the main image, the price and the dispatch time. Check on a phone how you look next to competitors in the list.
• Visits but no sales: review the description, image order, size chart, reviews and unanswered questions.

Make changes one at a time and wait a few weeks after each. If you change the title, the image and the price on the same day, you will not know which one worked. Also avoid comparing measurements taken during campaign periods with normal periods.

Listing checklist

1. Is the product in the correct and most specific category?
2. Are all fields in the category's current attribute list filled in?
3. Are variants grouped under one product with a shared main product code?
4. Does the title include brand, product type, distinguishing feature and size/quantity, without repetition or promotional phrases?
5. Are the images in the size the platform requires, and are the image slots used?
6. Does the description answer the most frequent questions and return reasons?
7. Have customer questions from the last month been answered?

Applying this list regularly across a catalog of dozens or hundreds of products takes real time. If you want listings, advertising and stock managed together, see our marketplace management service, or get in touch to talk about your own catalog.