Rank on Google and get cited by AI — traffic that compounds.

Should you trust an agency that guarantees rankings?

Google's own guidance says it plainly: no one can guarantee a number one ranking on Google. Rankings depend on hundreds of signals that Google controls, and on what your competitors do. An offer that promises a 'first page guarantee' is either unrealistic or targets keywords nobody searches for.

The right question is: which queries, with which page, measured how? A good agency puts this in writing before the work starts.

What should happen in the first months?

The foundation of an SEO project is usually laid in this order:

• Technical crawl: pages that aren't indexed, redirect chains, broken links, speed issues
• Search Console and sitemap setup, and pulling the real query data
• Assigning one page to each query: separating or merging pages that compete with each other
• Rewriting titles and descriptions around real searches
• Structured data (organisation, service, FAQ) and an internal linking plan
• A content plan for topics that have real demand

How does SEO relate to AI search?

ChatGPT, Gemini, Perplexity and Google's AI overviews build their answers from web pages. To show up as a source in those answers, your page needs to give a clear and accurate answer to the question, AI bots need to be able to crawl your site, and your company information needs to be consistent everywhere.

What should you look for in an SEO report?

A useful SEO report shows impressions, clicks and average position, and also whether that traffic turns into enquiries or sales. Work that only reports 'number of keywords' or 'number of articles written' doesn't tell you what it adds to your business.