Brand Identity & Design

A brand identity people remember and trust.

Piküp designs complete brand identities for companies worldwide — logo, colour, type, visual system and the guidelines that keep it consistent everywhere. Transparent euro pricing, a senior team in an EU-adjacent timezone. Explore our real, live work below.

  • Transparent € pricing
  • EU-adjacent timezone
  • Live, browsable work

Real, browsable work

VESPERA (concept residence) and AURELIA (fine jewellery & watches) are fully working live sites; sector concepts are browsable in our demos. Every one is built by Piküp — see for yourself, then picture yours.

What we design

01

Logo & visual system

A distinctive logo and a full visual system — colour, type, layout — built to work across every surface, not just one lock-up.

02

Brand guidelines

Clear guidelines so your team, printers and partners keep the brand consistent everywhere it appears.

03

Collateral & assets

Cards, social templates, decks and packaging basics — the everyday assets that carry the brand into the real world.

04

Senior team, direct

Work directly with senior designers in an EU-adjacent timezone — no outsourced middle layer, one clear direction.

What should a corporate identity project include?

What is a corporate identity?

A corporate identity is the set of rules that makes your brand look the same, and recognizable, everywhere. The logo is only one part of it. Colour, typography, visual language and the rules for using them together form a system.

What do you get from an identity project?

  • Logo and its variations (horizontal, vertical, symbol, single colour, reversed)
  • Colour palette, with separate codes for digital and print
  • Typefaces and license information
  • Business card, letterhead, envelope
  • Social media and presentation templates
  • A brand guide that explains the usage rules

Why research the brand before design starts?

Before you use a new name or logo, check the trademark records for a similar mark; for Turkey, that means the Turkish Patent and Trademark Office's records. The registration application belongs to the brand owner, and it is best handled through a trademark attorney or lawyer.

Refresh or start from scratch?

If your brand is already known, throwing everything away also throws away the recognition you've earned. Often the right path is to decide which elements to keep and update the rest. Starting from scratch makes sense when the name changes or when the current identity misrepresents your business.

How it works

01

Message on WhatsApp

Tell us your brand and goal in one message — no payment, no commitment.

02

Free concept + € quote

See a first concept and a transparent euro quote. We refine the direction together.

03

Build & launch

We hand-build and launch your project, then support you after go-live.

Frequently asked questions

Do you design just a logo, or a full identity?

Both. We can deliver a focused logo and essentials, or a complete identity system with guidelines and collateral — scoped to what your brand actually needs, not a fixed package.

Can you refresh an existing brand?

Yes. We can evolve an existing identity — keeping the equity you have built while modernising what no longer serves you — or start from a blank page if that is the better call.

Do you work with companies outside Turkey?

Yes — that is exactly who these services are for. We build for brands across Europe and beyond, invoice in euro, and work in a timezone close to yours, so collaboration stays fast and direct.

How does pricing work?

We publish transparent starting prices in euro on our pricing page and give you a firm quote after a short brief. No hidden fees — you see the total before anything is committed.

Let’s design your brand

Start with a free preview on WhatsApp — transparent euro pricing, no commitment.

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Pricing & instant quote