A website that opens export doors for your furniture brand.

What should a furniture manufacturer's website contain?

It should let a buyer judge your range, your quality and your capacity without having to ask. A gallery of finished rooms is not enough. Importers, distributors and contract specifiers each look for different proof.

Before you approve a quote, check that these parts are in scope:

• Collection pages grouped the way buyers search: by room, by product type and by project use
• Product pages with dimensions, materials, finishes and downloadable spec sheets
• A factory page covering production, quality control and the markets you ship to
• A request-for-quote flow that captures quantity, finish and destination
• A contract or projects section if you supply hotels, offices or residential developments
• A language version for each target market, with correct hreflang

What should you decide before the project starts?

Decide who the site is for first. A site for retail distributors leads with collections and dealer enquiries. A site for contract projects leads with references, custom work and lead times you can commit to.

Also decide who owns the product data. If your range changes each season, the catalogue should come from one source, such as a spreadsheet or your ERP, rather than being edited page by page.

Which mistakes cost furniture exporters enquiries?

The same few problems come up again and again:

• Photos that look impressive but hide the joinery, fabric and finish details a buyer needs to see
• Missing dimensions or specs, which forces buyers to email for the basics; some will simply move on
• A PDF catalogue as the only product source, which phones and search engines handle poorly
• Machine-translated pages that read badly to native speakers in the target market
• A contact form that asks for nothing useful, so every enquiry needs a second round of questions

How do you judge an agency's quote?

Compare quotes by scope, not by headline price. A good quote names the number of page templates, how products are imported, which languages are included and who produces photos and copy.

Ask to see a live site the agency has built, and test it on your own phone. At Piküp you can browse our live work before you commit, and we confirm the scope in writing after a short call.

How do launch and measurement work?

Launch starts the measurement period; it does not end the project. Set up Search Console and analytics before go-live, and track quote requests by market and by product line.

After a few months, those numbers show which collections attract buyers and which language versions need work. That is where the next pages and content should go.