A jewelry site as crafted as the pieces themselves.

Should you sell online or use an enquiry-led showcase?

It depends on your price range and how the pieces are made. Ready-to-ship collections usually suit full e-commerce. Bespoke and high-value pieces often sell better through a showcase that leads to a private enquiry or appointment.

Many brands need both: a shop for core lines and an enquiry path for custom work. Decide this before design starts, because it shapes every product page.

What must a jewellery website include?

A buyer cannot hold the piece, so the site has to answer every question the shop counter would:

• Photography and video that show scale, metal colour, stones and how the piece sits when worn
• Clear materials information: metal and purity, stone type and any certificate that comes with the piece
• Sizing guides for rings and bracelets, plus resizing and care information
• Shipping, duties, insurance and returns explained per market before checkout
• Secure, multi-currency payments with the payment methods each target market expects
• Brand and craft pages that explain who makes the pieces, and where

Which mistakes hold jewellery sites back?

Most of them damage trust at the moment of purchase:

• Images retouched until the piece looks different from what arrives
• Shipping and duty costs hidden until the last checkout step
• Heavy image and video files that make product pages slow on mobile
• Supplier descriptions copied word for word, which read flat and duplicate other sites
• A returns policy that is hard to find or written in only one language

How do you judge an agency or a quote?

Look at how the agency presents products on sites it has already built. Check zoom, video, loading speed and checkout on your own phone. AURELIA, our live fine jewellery and watches concept, is there to be tested in exactly this way.

In the quote, ask which e-commerce platform is proposed and why, which payment providers and currencies are included, and who produces the photography and copy.

How do launch and measurement work?

Before launch, test the full purchase and enquiry path in each market, including payment, emails and returns. Then track add-to-basket, completed checkouts and enquiries by product line and country.

These figures show where buyers hesitate. Product pages and checkout are the first places to look, so plan time for improvements after go-live.