An aesthetic clinic site as refined as the results you deliver.

What should an aesthetic clinic website contain?

It should give clear, balanced information about each treatment and the people who perform it. Restraint suits this sector: a careful patient is looking for clarity, not persuasion.

Plan for these pages and features:

• Treatment pages covering what the procedure involves, who it may not suit, possible risks and recovery
• Doctor profiles with specialty, qualifications and professional registration
• The clinic's licence details and which treatments are performed by doctors
• A page on planning a visit from abroad, including follow-up once the patient is home
• A private consultation form with explicit consent and a clear privacy notice
• Language versions for your main patient markets, with correct hreflang

Which rules apply to aesthetic clinics in Turkey?

Clinics in Turkey must follow the Regulation on Promotion and Information Activities in Health Services (Official Gazette No. 33075). It allows accurate information but restricts promotional advertising.

In practice, the website should follow these points:

• No price lists, seasonal campaigns, discounts or gift offers
• No promises of guaranteed, perfect or risk-free results
• No testimonials, influencer content or before-and-after images used as promotion
• A visible last-updated date and the responsible medical editor on treatment content
• Content written or reviewed by a licensed doctor in the relevant specialty
• A legal review before launch, including any rules in your patients' home countries

How should photos and patient data be handled?

Facial and body photos are sensitive data, and a patient may be identifiable even when the face is cropped. Handle them under KVKK in Turkey, and under GDPR or UK GDPR for patients in Europe and the UK.

Collect photos only through a secure upload with explicit consent, limit access to the medical team and set a deletion period. Never reuse consultation photos on the website or social media.

How do you judge an agency for an aesthetic clinic?

Look for an agency that can make a clinic site feel premium without relying on prices, offers or results galleries. Ask how it handles health advertising rules and who checks the medical copy.

Ask how translations are reviewed, how consent is recorded on forms and whether every treatment page can show a real last-updated date and editor name.

How do launch and measurement work?

Before launch, have the responsible doctor review each treatment page and your legal adviser review the whole site. Test the forms and consent wording in every language.

After launch, track consultation requests by treatment page, language and source, without passing health details into analytics. Update content when medical guidance or your services change, and only then change the date.