A dental clinic website that books international patients.

What should a dental clinic website contain?

It should help a patient understand the treatments, your team and the process of visiting from abroad. Information comes first: the site supports a patient's decision rather than pushing it.

Plan for these pages and features:

• Treatment pages that explain what a procedure involves, its stages and aftercare
• Team pages with each dentist's qualifications and professional registration
• The clinic's licence and accreditation details, shown clearly
• A step-by-step page on planning a visit: consultation, travel, appointments and follow-up
• A consultation request form with clear consent and privacy wording
• Language versions for your main patient markets, with correct hreflang

Which rules apply to a clinic website in Turkey?

Clinics in Turkey must follow the Regulation on Promotion and Information Activities in Health Services (Official Gazette No. 33075). It allows accurate information but restricts promotional advertising.

In practice, the website should follow these points:

• No price lists, campaigns, discounts or promotional offers
• No claims of the best, guaranteed or risk-free results
• No patient testimonials or before-and-after images used as promotion; take legal advice before publishing any patient image
• A visible last-updated date and the name of the responsible medical editor on health content
• Treatment content written or reviewed by a licensed dentist
• A legal review before launch, including any rules in your patients' home countries

How should patient data and enquiries be handled?

Health information is sensitive personal data under KVKK in Turkey, and under GDPR or UK GDPR for patients in Europe and the UK. Any form that collects symptoms, X-rays or photos needs explicit consent and a clear privacy notice.

Store uploads securely, limit who can see them and set a deletion period. Where a secure upload is available, avoid asking patients to send medical files by ordinary email.

How do you judge an agency for a clinic website?

Ask how the agency handles health advertising rules, who reviews medical content and how consent is recorded on forms. An agency that proposes price banners or result guarantees is creating risk for your clinic.

Ask how translations of medical content are checked, and whether every treatment page can show a real last-updated date and editor name that your team maintains.

How do launch and measurement work?

Before launch, have a licensed professional check every treatment page and your legal adviser check the site as a whole. Test each form in each language, including the consent wording.

After launch, measure consultation requests by language and by page, without passing health details into analytics. Review treatment content regularly, and change the date only when the content really changes.