A hair transplant site that turns research into booked consultations.

What should a hair transplant clinic website contain?

It should explain the procedure, the people who perform it and the practical steps of travelling for treatment. Patients compare clinics carefully, so accurate information matters more than bold promises.

Plan for these pages and features:

• Technique pages that explain how each method works, who it may suit and what recovery involves
• Clear information on who performs each stage of the procedure, with their qualifications
• The clinic's licence details and the name of the responsible doctor
• A visit-planning page covering consultation, travel, procedure day, aftercare and follow-up
• A consultation form with secure photo upload and explicit consent
• Language versions for your main patient markets, with correct hreflang

Which rules apply to a clinic website in Turkey?

Clinics in Turkey must follow the Regulation on Promotion and Information Activities in Health Services (Official Gazette No. 33075). It allows accurate information but restricts promotional advertising.

In practice, the website should follow these points:

• No prices, package deals, campaigns or discounts
• No claims of the best, guaranteed or permanent results
• No testimonials or before-and-after photos used as promotion; take legal advice before showing any patient image
• A visible last-updated date and the responsible medical editor on health content
• Medical content written or reviewed by a licensed doctor
• A legal review before launch, including any rules in your patients' home countries

How should patient photos and data be handled?

Scalp photos and medical history are sensitive personal data under KVKK in Turkey, and under GDPR or UK GDPR for patients in Europe and the UK. Collect them only with explicit consent and a clear privacy notice.

Use a secure upload, restrict access to the medical team and set a retention period. Never reuse consultation photos on the website or social media.

Which mistakes put a clinic at risk?

These are common in the sector and worth avoiding from the first draft:

• Results galleries used as the main selling point
• Treatment, hotel and transfer bundles promoted with a price
• Unclear wording about who performs the procedure
• Machine-translated medical content with no professional review
• Enquiry forms that collect health data with no consent step

How do you judge an agency and measure the result?

Ask how the agency keeps the site within health advertising rules, who reviews medical content and how consent is captured. Be cautious with any proposal built around price offers or result claims.

After launch, measure consultation requests by language, page and source, and keep health details out of analytics. Review medical content on a schedule, and change the date only when the content changes.