A medical tourism site that turns enquiries into booked journeys.

What should a medical tourism agency website contain?

It should make clear what you organise, who provides the treatment and how each step of the journey works. Patients need to see where your role ends and the clinic's role begins.

Plan for these pages and features:

• A clear statement of your role as organiser and the services you actually provide, such as coordination, transfers, accommodation or interpreting
• Your company's registration and any authorisation you need to act as a health tourism intermediary
• Partner clinic pages with each clinic's name, licence details and responsible doctors
• A journey page covering consultation, travel, treatment, stay, aftercare and follow-up at home
• What happens if plans change: cancellations, medical follow-up and who the patient contacts
• Language versions for your main patient markets, with correct hreflang

Which rules should a medical tourism site follow?

If you present treatments at clinics in Turkey, apply the standards of the Regulation on Promotion and Information Activities in Health Services (Official Gazette No. 33075). It allows accurate information but restricts promotional advertising.

Intermediaries also have their own authorisation rules. Show your authorisation and each partner clinic's licensing information clearly, and confirm the details with a legal adviser. In practice:

• No treatment prices, priced packages, campaigns or discounts promoted on the site
• No claims of the best, guaranteed or risk-free outcomes
• No patient testimonials or before-and-after images used as promotion
• A visible last-updated date and the responsible medical editor on health content
• Treatment information reviewed by a licensed doctor at the partner clinic
• A legal review before launch, including any rules in your patients' home countries

How should patient data be handled?

As an intermediary you may pass medical records between a patient and a clinic, so data handling is central to trust. Health data is sensitive under KVKK in Turkey, and under GDPR or UK GDPR for patients in Europe and the UK.

Get explicit consent before sharing a patient's file with a clinic, use secure uploads instead of email attachments and record who can access what. Your privacy notice should say which partner clinics or categories of recipient receive the data.

How do you judge an agency for a medical tourism site?

Ask how the agency will present partner clinics and your own role without blurring the two. Ask how health advertising rules, medical content review and consent are handled in the build.

Be cautious with proposals built around price comparisons, bundled offers or results galleries. They expose you and your partner clinics to regulatory risk.

How do launch and measurement work?

Before launch, have each partner clinic approve the information about it, and have your legal adviser review the site. Test enquiry forms, uploads and consent wording in every language.

After launch, measure enquiries by language, treatment area and source, keeping health details out of analytics. Update partner and licence information whenever it changes.