An industrial website that wins international buyers.

What does a procurement team look for on a supplier website?

They look for evidence that you can make the part, to the standard, at the volume they need. A buyer building a shortlist may decide from the website alone whether you receive an RFQ.

Make that evidence easy to find:

• Capability pages per process or product line, with the materials, tolerances and size ranges you actually work to
• Certifications shown with their scope and validity, not just as logos
• Production capacity, key machinery and the steps of your quality control
• Industries served and reference projects you are allowed to name
• Downloadable technical data sheets and an RFQ form that accepts drawings

What should you decide before you brief an agency?

Agree internally on which product lines and markets matter most. A site that lists everything with equal weight is hard to navigate and hard to rank.

Collect the material early: certificates, machine lists, approved reference names and technical sheets. Gathering content often slows an industrial project more than design or development does.

Decide where enquiries should go. An RFQ that lands in a shared inbox with no owner is a lost lead. If you use a CRM or ERP, plan the connection from the start.

Which mistakes make industrial sites lose buyers?

Procurement teams notice these quickly:

• Stock photos of factories that are clearly not yours
• Claims such as 'high quality' with no certificate, process or tolerance behind them
• Technical terms translated word for word, which specialists in the target market spot at once
• Product information only in large PDFs, which are slow on mobile and weak for search
• No named contact or expected response time on the RFQ page

How should you compare agency quotes?

Check that the quote covers content structure, not just design. Ask how many capability and product pages are included, how technical sheets are managed and which languages are in scope.

Ask who writes or edits the technical copy and how terminology is checked for your industry. Ask what happens after launch: updates, security and who can edit the site.

How do launch and measurement work?

Before launch, set up analytics and Search Console, and make sure every RFQ is tracked as a conversion. Measure enquiries by product line, by country and by source.

Over time this shows which capabilities draw real demand. Those pages earn more detail, more language versions and more supporting content.