NexfabraAnalytical CRM
Decisions from sales and marketing data

Analytical CRM

Analyse sales, marketing and customer data together; see which customers, products and campaigns actually work.

CRM records, quotes and orders and campaign results live on the same platform, so they are analysed without building a separate data warehouse. Customer segments, sales trends and campaign impact appear on one dashboard.

With Nexfabra’s report and dashboard designer you build analyses with your own breakdowns, and business rules alert the right person when thresholds you set are crossed.

What this solution can do

Customer segmentsGroup customers by behaviour, revenue, sector and other criteria.
Sales trendsCompare the pipeline by period, product and sales rep.
Campaign impactTrack how campaigns turn into demand and sales on the same data.
Threshold alertsAutomatic notifications when chosen indicators change.

What it delivers

  • Decisions made on data, not gut feeling
  • No moving data into a separate analytics tool
  • Sales and marketing look at the same truth

Related solutions

Solutions that talk to each other on the same platform:

See Nexfabra in your business

Let’s review your processes together and show, in a live meeting, how Nexfabra would be composed for your business. No pressure, no commitment — understanding first.