NexfabraInteractive CRM
Social media and digital touchpoints
Interactive CRM
Link customer touchpoints on social media and digital channels to the CRM record; run communication person by person.
Interactions from social media and digital channels are linked to the customer record, so sales and marketing see who engaged, with which content and through which channel.
In Nexfabra you classify interactions into your own categories and use business rules to route touchpoints that could become sales opportunities to the right rep.
What this solution can do
Channel touchpointsInteractions on digital channels link to the customer record.
Interaction classificationRequests, questions, complaints and interest sorted with your categories.
Routing to opportunitiesTouchpoints that could turn into sales go to a rep by rule.
Communication historyEach customer’s digital history on one timeline.
What it delivers
- Digital touchpoints are never lost
- Marketing and sales see the same customer
- Communication tailored to the person
Related solutions
Solutions that talk to each other on the same platform:
See Nexfabra in your business
Let’s review your processes together and show, in a live meeting, how Nexfabra would be composed for your business. No pressure, no commitment — understanding first.