Practical articles and guides on influencer marketing: what to decide, what to check and how to start — from the Piküp Medya team.
6 articles
Are an account's followers real? How to read a fake follower rate, the signals you can check without any tool, and the data to request from the account owner before you sign an influencer deal.
· 6 min read
Influencer marketing ROI is calculated on profit, not revenue. See the formula, why ROAS makes campaigns look better than they are, the full list of costs, and how to tie sales to each creator.
· 6 min read
How should an influencer or agency contract handle the parties, deliverables, ad disclosure, content usage rights, exclusivity and payment? A clause-by-clause checklist based on Turkish advertising and copyright rules.
· 7 min read
An influencer campaign strategy puts the goal, success metric, creator lineup, brief, schedule and measurement in writing before anything goes live. What a good brief contains and the mistakes to avoid.
· 6 min read
The difference between nano, micro and macro influencers, when a macro influencer is the right choice, how to compare reach and cost, and the ad label rules that changed in Turkey in 2026.
· 6 min read
Since 1 August 2026, influencer ads aimed at audiences in Turkey must carry the word "Reklam" or "Tanıtım". What the label must say, where it goes, and why the brand shares responsibility.
· 8 min read