Practical articles and guides on social media: what to decide, what to check and how to start — from the Piküp Medya team.
13 articles
Which columns a social media content calendar needs, how to set posting frequency and what to check at approval. Steps, tools and a checklist for building a calendar from scratch.
· 7 min read
What a social media agency does and how to choose one: seven first-meeting questions on goals, platforms, content and AI, ad labelling rules, account ownership, fake growth and what the report should show.
· 6 min read
In 2026, reach on social media depends on interest matching rather than follower count, AI is in everyone's hands and measurement matters more than ever. Priorities for brands, based on current reports and Turkey data.
· 6 min read
Are an account's followers real? How to read a fake follower rate, the signals you can check without any tool, and the data to request from the account owner before you sign an influencer deal.
· 6 min read
What engagement rate is, how to calculate it and how to actually raise it. Practical steps from choosing the right formula to the first seconds of a post, comment replies and a simple testing routine.
· 5 min read
Social media brand rankings such as SocialBrands in Turkey score brands on public data. What these rankings measure, what they miss, and how to build an internal social media scorecard you can act on.
· 6 min read
Instagram and Facebook ads run through Meta Ads Manager. The steps in order: tracking setup, the right objective, audience, a budget that fits the learning phase, creative and what to measure after launch.
· 6 min read
YouTube ads run through Google Ads. The difference between skippable, non-skippable, bumper, in-feed, Shorts and masthead ads, which campaign fits which goal, and setup step by step.
· 5 min read
From 1 February 2027, joining the YouTube Partner Program for ad revenue takes 8,000 watch hours or 20 million Shorts views. Who is affected, what changes for Shorts and how to prepare.
· 6 min read
Social media video production runs from brief and script to shoot, edit and publishing. Here is what to watch for at each step, plus the right formats and aspect ratios for each platform.
· 6 min read
Social media community management is the work that starts after you post: replies, moderation, crises and measurement. How to run several accounts with one inbox, role-based access and shared rules.
· 6 min read
The right social media platform is where your audience spends time, your product is easy to show and your team can keep publishing. Five questions to decide, with reach data for Türkiye.
· 5 min read
Consistent social media design comes from a template system. Brand basics, templates by content type, 2026 Instagram sizes, the 3:4 profile grid and the readability checks to run before you publish.
· 6 min read