Display Ads for Brand Awareness: A Practical Approach
Display ads rarely get clicks the way search does. Here's how to use them properly for brand awareness without wasting budget on vanity impressions.
· 3 min read
Google Ads: articles and guides
Practical articles and guides on google ads: what to decide, what to check and how to start — from the Piküp Medya team.
8 articles
How to Choose a Google Ads Agency: 7 Questions on Accounts and Fees
Who should own the Google Ads account, when should conversion tracking be set up, and how should the agency fee be put in writing? Seven questions for choosing a Google Ads agency, based on Google's own Third-party policy.
· 7 min read
Google Shopping Ads: Merchant Center Feed Setup and Campaigns
Google Shopping ads run on Merchant Center product data. Setup steps, required feed fields, the Content API shutdown, title tips and the current situation for selling in Turkey.
· 7 min read
How to Set Up a Social Media Ad Campaign in Meta Ads Manager
Instagram and Facebook ads run through Meta Ads Manager. The steps in order: tracking setup, the right objective, audience, a budget that fits the learning phase, creative and what to measure after launch.
· 6 min read
YouTube Ad Formats and How to Set Up a YouTube Ad Campaign
YouTube ads run through Google Ads. The difference between skippable, non-skippable, bumper, in-feed, Shorts and masthead ads, which campaign fits which goal, and setup step by step.
· 5 min read
Google Display Ads in 2026: Sizes, Targeting and Demand Gen
What the Google Display Network is, which ad sizes and specs to use, how targeting works and what changes now that Display campaigns are moving into Demand Gen in 2026, based on current Google documentation.
· 6 min read
Google Search Ads: How to Set Up and Manage a Search Campaign
Google Search ads put you in front of people at the exact moment they search for what you sell. Campaign structure, match types, negative keywords, responsive search ads, bidding and Quality Score.
· 6 min read
Most Expensive Google Ads Keywords and How to Lower Your CPC
Which Google Ads keywords cost the most per click, why the US list does not transfer to every market, how to find the real CPC in your sector and how a small business can bring it down.
· 7 min read