Practical articles and guides on seo: what to decide, what to check and how to start — from the Piküp Medya team.
16 articles
What is a backlink, which links are valuable, and what does Google treat as link spam? Ethical ways to earn backlinks, the rules for paid links, and how to monitor your profile in Search Console.
· 6 min read
Search volume is an estimate of how often a keyword is searched each month. Here is how to get it free from Keyword Planner, read Google Trends correctly, use Search Console data and decide when paid tools help.
· 6 min read
Ranking guarantees, access rights, change logs, link methods, AI search advice and reporting: six criteria for choosing an SEO agency, based on Google's own guidance on hiring an SEO.
· 6 min read
What do Google's own docs say about title tags, meta descriptions, H1s and content? We separate real guidance from popular rules like character limits and a single H1, and finish with a page checklist.
· 7 min read
Keyword research means finding the phrases your customers type into Google and tying each one to the right page. Where to check search volume, how to read intent and how to build a content plan.
· 6 min read
Technical SEO is the infrastructure work that lets search engines crawl your site and index the right pages. Here is how robots.txt, noindex, sitemaps, canonicals, status codes and JavaScript fit together, with a checklist.
· 7 min read
GEO aims to make your content a cited source in AI answers such as ChatGPT and Google AI Overviews. How it differs from SEO, what Google's 2026 guide says about it and how to measure the results.
· 5 min read
Local SEO gets your business seen in location-based searches and on Google Maps. How Google ranks local results, the Business Profile rules that matter, reviews, and a ten-step local SEO checklist.
· 6 min read
An SEO-friendly website is built at the design stage. A checklist based on Google's documentation for site structure, URLs, link code, mobile content, JavaScript, speed and redirects when you rebuild.
· 7 min read
How to track visits from ChatGPT, Perplexity and Gemini as a separate channel in GA4, what the new AI reports in Search Console and Bing show, and why your brand may not appear in AI answers.
· 6 min read
Answer engine optimization (AEO) prepares your content to be cited by ChatGPT, Perplexity and Google's AI answers. How it differs from SEO, the technical prerequisites, how to write for it and how to measure it.
· 6 min read
Which Google Ads keywords cost the most per click, why the US list does not transfer to every market, how to find the real CPC in your sector and how a small business can bring it down.
· 7 min read
Paid SEO tools give you competitor data and large-scale crawling, but the most accurate data about your own site is free. What each type of tool is for, and when it is time to pay for one.
· 6 min read
Using Claude Code for SEO: find declining posts with data, decide whether to update, merge or prune, rewrite dozens of posts to the same rules with CLAUDE.md, skills and a check script, and verify every one.
· 7 min read
Search Console platform properties show clicks and impressions for your Instagram, TikTok, X and YouTube content in Google Search and Discover. What they show, what they don't, the rollout status and how to add one.
· 6 min read
There is no official basis for the belief that Google renders pages within 5 seconds. How the rendering process works, what the real risk is on JavaScript sites, and how to check what Google actually sees.
· 6 min read