AI Assistant for Website: How to Stop It Making Things Up
An AI assistant for your website can answer visitors without inventing facts. Learn how to ground it in your content, set limits and test it.
· 5 min read
AI: articles and guides
Practical articles and guides on ai: what to decide, what to check and how to start — from the Piküp Medya team.
28 articles
Where to Start with AI for Business: Pick One Repetitive Task
Starting with ai for business is easier when you pick one repetitive task. Here is how to choose it, test it, and know when to stop.
· 2 min read
Chatbot Integration for Business: Channel, Bot Type and Scope
Chatbot integration connects a bot to your customer channels and business systems. How to choose the level, the channel (website, WhatsApp, Instagram) and the bot type, with a decision checklist.
· 6 min read
ChatGPT Free Limits Removed: What Changed for Free and Go Users
Since August 2026, ChatGPT Free and Go have had no message limit for text chats. Here is what is still limited, what to know about ads and data settings, and what it means for your business.
· 6 min read
Claude Opus 5.5: Release Date, Price and What Changed
Claude Opus 5.5 launched on September 22, 2026 at $4 per million input tokens and $20 per million output tokens. Here is what changed, where Sonnet 5.5 stands and what to check before you switch.
· 6 min read
ChatGPT Ads in Türkiye: How Your Brand Can Show Up in ChatGPT
Businesses based in Türkiye can now advertise in ChatGPT. Who sees the ads, how targeting works, what advertisers can measure and how to stay visible without ads, based on current OpenAI documentation.
· 6 min read
AI Recommendation Engines: Rules vs Learning, Plugin or Custom?
A recommendation engine fills "similar," "frequently bought together" and "for you" blocks automatically. Here is how rule-based and learning-based recommendations differ, where to place them, and when a custom build pays off.
· 6 min read
Chatbot Integration: Website, WhatsApp and CRM, Step by Step
Chatbot integration is more than adding a chat window. How to connect a bot to your website, WhatsApp, Instagram and CRM, which Meta rules apply and what to check before you go live.
· 6 min read
AI Inference Spending Overtakes Training: What It Means for Your Costs
Gartner expects AI inference spending on cloud infrastructure to pass training for the first time in 2026. Here is what that shift means for your AI costs and how to keep them under control.
· 6 min read
Suno Copyright and Watermarks: Can Brands Use Suno Music?
Who owns a song you make with Suno, and can you use it in an ad or on YouTube? The free vs paid plan difference, the watermarking decision Suno announced in August 2026, and a checklist for brands.
· 5 min read
On-Brand AI Content Generation: A Safe, Practical Workflow
How do you keep AI-generated text and images on brand, accurate and compliant? A brand voice brief, reusable prompt templates, a 7-step workflow, Google's stance and the 2026 advertising rules.
· 6 min read
Structured Data for AI Search: What It Does and What It Doesn't
Google says AI Overviews and AI Mode need no special schema. What structured data really does, where FAQ schema stands in 2026 and how to implement markup correctly.
· 6 min read
AI Data Analysis for Business: Turning Your Data Into Decisions
How to analyze your sales, stock or customer data with AI: from defining the question and preparing the data to using Copilot in Excel or Gemini in Google Sheets and checking the result before you decide.
· 6 min read
AI Sales Automation: From Lead Scoring to Follow-Up
AI sales automation scores leads, times follow-ups and suggests the next step to your reps. What it can take on, how much data predictive lead scoring needs in HubSpot and Salesforce, and the legal limits.
· 6 min read
ChatGPT Images 2.5: How to Create Images and What Changed for Brands
To create an image in ChatGPT, just ask in the chat or open the Images section. Here is what ChatGPT Images 2.5, announced on 8 September 2026, brings and what brands should watch out for.
· 6 min read
AI Security Risks: Key Threats and a Mitigation Plan for Companies
From data leaking through prompts to prompt injection, deepfake fraud and data protection duties: the security risks companies face when using AI, and a mitigation plan you can actually put in place.
· 6 min read
AI Chatbot for Your Website: From Knowledge Base to Launch
Setting up an AI chatbot is not mainly about adding code. It is about deciding what knowledge the bot answers from, where its limits are and when it hands over to a person. Here are the key decisions, how RAG works and the privacy steps.
· 7 min read
How to Get Your Website Indexed by ChatGPT and Cited in Answers
There is no sign-up form for ChatGPT. Visibility depends on OAI-SearchBot access, pages that answer questions clearly and consistent brand information. Here is which crawler to allow and how to measure results.
· 6 min read
How to Track ChatGPT and AI Traffic in GA4 and Search Console
How to track visits from ChatGPT, Perplexity and Gemini as a separate channel in GA4, what the new AI reports in Search Console and Bing show, and why your brand may not appear in AI answers.
· 6 min read
AI Brand Visibility Tracking: How to Monitor Your Brand in AI Answers
How to track your brand's visibility in ChatGPT, Gemini, Perplexity, Copilot and Google's AI features: build the question set, fix test conditions, log results, add free platform reports and run a monthly cycle.
· 6 min read
AEO and FAQs: How to Write FAQ Answers for AI Search in 2026
A good FAQ answers the question customers really ask in its first sentence. Here is what FAQs are still good for after Google dropped FAQ rich results, and how to write them for readers and answer engines.
· 6 min read
Why Your Brand Doesn't Show Up in AI Search, and What to Do
If ChatGPT or Google AI Mode never mentions your brand, the cause is usually technical access, unclear positioning or too few traces outside your site. What to check, in what order, and how to measure it.
· 6 min read
AI Visibility: Where AI Citations Come From and Why They Fluctuate
What decides whether your brand is mentioned and cited in ChatGPT, Gemini and Google AI Overviews answers? Where AI citations come from, why they fluctuate, and what the new Search Console generative AI reports show.
· 6 min read
Claude Code for SEO: How to Scale Content Updates Safely
Using Claude Code for SEO: find declining posts with data, decide whether to update, merge or prune, rewrite dozens of posts to the same rules with CLAUDE.md, skills and a check script, and verify every one.
· 7 min read
What Is ChatGPT Work and How Can Operations Teams Use It?
ChatGPT Work is an agent that gathers information from your apps and files and delivers reports, spreadsheets, decks and sites. How it differs from Chat and Codex, operations use cases, plans and data security.
· 6 min read
What Is Vibe Coding? A Beginner's Guide for Marketers
Vibe coding means describing what you want to an AI in plain language and letting it produce working code. Which tools marketers can use, which jobs it suits, how to start and what to watch out for.
· 6 min read
Brand Visibility in AI Search: How to Build Real Authority
AI does not judge your brand from one page but from every record about you on the web. How to make brand information consistent, show real expertise and earn mentions in independent sources.
· 6 min read
AI Email Marketing Tools in 2026: What to Check Before You Choose
AI email marketing tools draft copy, pick send times and score customers. What these features need in Mailchimp, Klaviyo and HubSpot, how much data they require, and what to check on language and consent.
· 6 min read