Practical articles and guides on crm: what to decide, what to check and how to start — from the Piküp Medya team.
10 articles
CRM integration is the automatic exchange of data between your CRM and forms, email, WhatsApp, e-commerce and accounting systems. Which data flows where, how to pick a method, and what to watch on privacy and consent.
· 6 min read
A CRM data model decides how company, contact, deal and activity records connect. The core objects, relationship types, data quality rules and the mistakes we see most often when CRMs are set up.
· 7 min read
A neutral comparison of ERP software developed in Türkiye by scale and sector: Logo, Mikro, Akınsoft, Canias, Nebim and Uyumsoft, where abas fits, and eight criteria for choosing a local ERP.
· 6 min read
What CRM data is, which objects hold it and how to link contacts, companies and deals, with B2B and B2C examples and a step-by-step way to build a CRM data model that avoids duplicates.
· 6 min read
Chatbot integration is more than adding a chat window. How to connect a bot to your website, WhatsApp, Instagram and CRM, which Meta rules apply and what to check before you go live.
· 6 min read
A CRM data model gets complicated through fields added over the years, duplicated information and unmanaged integrations. Here are the warning signs, a step-by-step way to simplify, and rules that keep it simple.
· 6 min read
Should a small business start with ERP or CRM? Which problem each one solves, how to build a requirements list, what the total cost includes and what to ask in a demo.
· 5 min read
CRM ERP integration lets customer, quote, order, stock, invoice and payment data move between sales and finance without retyping. Here is who should own each field, the main methods and a step-by-step project plan.
· 6 min read
A CRM is the system where every contact with a customer is kept in one place. What it is used for, which businesses need one and when, and what to check when you choose, in plain language.
· 6 min read
CRM email marketing means using the consent, stage and sales data in each customer record to decide who gets which email and when. Here is a six-step setup, from CRM fields to measurement tied to sales.
· 6 min read