AI Assistant for Website: How to Stop It Making Things Up
An AI assistant for your website can answer visitors without inventing facts. Learn how to ground it in your content, set limits and test it.
· 5 min read
Web design: articles and guides
Practical articles and guides on web design: what to decide, what to check and how to start — from the Piküp Medya team.
34 articles
Corporate Website Structure: Which Pages You Really Need
Not every company needs thirty pages. Learn which corporate website pages carry real weight, which ones you can skip, and how to order them.
· 4 min read
Concept Website for Bakeries & Patisseries: What It Changes
A focused concept website changes how a bakery looks, loads, and converts browsers into walk-in customers. Here's the honest comparison.
· 3 min read
Concept Website for Gyms & Fitness Studios: Launch Faster
A gym's website doesn't need fifteen pages. It needs one clear path to a trial class. Here's how a concept website changes that.
· 3 min read
Concept Website for HVAC & Technical Services
A focused concept website changes how HVAC and technical service companies get found, get trusted, and get called — without a six-month build.
· 3 min read
Concept Website for Education & Training: What Changes
A focused concept site launches faster and converts better than a generic template for schools and training providers. Here's the honest comparison.
· 3 min read
Association Website Templates: How to Choose the Right One
A practical look at picking a template that actually fits member directories, events, and dues—not just one that looks good in the demo.
· 4 min read
How Much Does a Website Cost in 2026? Six Things That Set the Price
A website’s price depends on the type of site, template or custom design, page count, content, integrations and maintenance after launch. We explain it with real starting prices as of October 2026.
· 3 min read
Concept Website for Boutique E-Commerce Brands with Few Products
A boutique brand with a handful of products needs a site that tells each product's story with clear prices and a short path to purchase. Showcase site or full store, and what changes once you take payments.
· 6 min read
Email A/B Testing: Subject Lines, Content, Send Times and Open Rate
What to test in an email A/B test, what drives open rate, and how to pick a winner. Plus why Apple Mail Privacy Protection makes open rate a misleading metric for choosing between versions.
· 7 min read
Furniture Store Website Design: Show the Product, Fill the Showroom
A furniture store's website exists to show products accurately and bring visitors to the showroom. When one page is enough, what images and product details you need, and how to launch fast, step by step.
· 6 min read
Architecture Firm Website Design: Template or Concept Site?
The difference between a template and a concept site for an architecture firm, how to use large project images without slowing the site down, and a structure that starts as one page and grows.
· 6 min read
How to Choose a Web Design Agency: 10 Questions Before a Quote
Ten questions to ask an agency before you look at the price: ownership, process, SEO, speed standards, accessibility, integration, maintenance and measurement, plus how to compare the answers.
· 6 min read
One-Page Website or Multi-Page Corporate Site? 6 Criteria
When is a one-page website enough, and when do you need a multi-page corporate site? A six-criteria decision guide based on the site's job, content volume, search intent, buying decision, upkeep and timeline.
· 6 min read
Law Firm Website Design in Turkey: A Concept Site Within Bar Rules
What can a law firm website in Turkey include, what is banned, and how do you build a compliant one-page site? Explained with the current text of the Union of Turkish Bar Associations Advertising Ban Regulation.
· 6 min read
What Is a Headless CMS? WordPress vs Headless vs Custom Builds
How a headless CMS works, how it differs from WordPress and from custom software, and what we learned running headless on our own site. Plus a short guide to which option fits which situation.
· 6 min read
How to Build a Real Estate Agency Website: Concept Site to Portal
How should a real estate agency build its website? The difference between a concept site, a site with listing management and a portal, what Turkey's Real Estate Trade Regulation requires in listings, and how to get found after launch.
· 7 min read
Concept Restaurant Website Design: Menu, Booking and Location
People who open a restaurant website look for three things: the menu, a way to book and directions. How to build all three into a concept restaurant site, how QR menus fit in and how it compares with a template.
· 6 min read
Concept Website for Dental Clinics: Structure, Trust and Compliance
A concept dental clinic website should carry the clinic's design idea and follow Turkey's healthcare advertising regulation. Here are the sections, the price and review bans, ways to build trust and a checklist.
· 6 min read
Concept Hotel Website: What You Need for More Direct Bookings
A concept hotel website lets guests who found you on a booking platform book through your own channel. Which sections it needs, how to take bookings and how to show up on Google.
· 6 min read
Chatbot Integration: Website, WhatsApp and CRM, Step by Step
Chatbot integration is more than adding a chat window. How to connect a bot to your website, WhatsApp, Instagram and CRM, which Meta rules apply and what to check before you go live.
· 6 min read
Anatomy of a High-Converting Landing Page: Structure and Design
A high-converting landing page delivers the ad's promise on the first screen, focuses on a single action and removes what stands in its way. Here is the structure, the first-screen essentials, forms, speed and testing.
· 6 min read
Core Web Vitals Explained: LCP, INP and CLS Thresholds and Fixes
What do the three Core Web Vitals, LCP, INP and CLS, measure? The thresholds for a good score, why FID was retired, how to improve each metric step by step and which tools to measure them with.
· 6 min read
WCAG Web Design: Web Accessibility and WCAG 2.2 Compliance
WCAG is the international web accessibility standard, and a11y is shorthand for accessibility. What changed in WCAG 2.2, where it is mandatory and how to test your site, explained step by step.
· 6 min read
Website Heatmap Analysis: How to Find Conversion Blockers
A website heatmap shows in color where visitors click, how far they scroll and where they get stuck. Heatmap types, setting one up with Microsoft Clarity, reading the data correctly, and cookie consent.
· 6 min read
Responsive Web Design: How to Build a Mobile-First Website
Responsive design lets one website adapt to every width, from a phone to a wide monitor. The core techniques, common breakpoint values, the mobile mistakes we see most and how to test today.
· 6 min read
What Is A/B Testing and How Do You Run a Test You Can Trust?
What is A/B testing, how do you set one up, how much traffic and time does it need, and how do you read the result? Step by step, from hypothesis and sample size to tool choice and SEO rules.
· 6 min read
UX vs UI Design: What Is the Difference and Why It Matters?
What is the difference between UX and UI, in which order do they happen in a web project, and how do you judge a good interface? Examples, process steps and what a UX/UI designer actually does.
· 5 min read
AI Chatbot for Your Website: From Knowledge Base to Launch
Setting up an AI chatbot is not mainly about adding code. It is about deciding what knowledge the bot answers from, where its limits are and when it hands over to a person. Here are the key decisions, how RAG works and the privacy steps.
· 7 min read
What Makes a Good Corporate Website? Essentials and a Checklist
A good corporate website says what you do on the first screen, loads fast, earns trust and meets legal requirements. A checklist from page structure and speed targets to privacy and Turkish company-law duties.
· 6 min read
SEO-Friendly Website Design: The Technical Foundations Checklist
An SEO-friendly website is built at the design stage. A checklist based on Google's documentation for site structure, URLs, link code, mobile content, JavaScript, speed and redirects when you rebuild.
· 7 min read
What to Consider When Building an E-Commerce Website in Turkey
A pre-launch checklist for an online store selling in Turkey: ETBİS registration, distance selling documents, withdrawal and return rules, payment security, product pages, reviews, SEO and measurement.
· 7 min read
How to Improve Website Speed: A Step-by-Step Page Speed Fix
To improve website speed, measure real-user data first, then fix the actual cause of poor LCP, INP and CLS. Practical steps for images, JavaScript, servers, caching and CDNs, plus how to keep the gains.
· 6 min read
How to Get Your Website Indexed by ChatGPT and Cited in Answers
There is no sign-up form for ChatGPT. Visibility depends on OAI-SearchBot access, pages that answer questions clearly and consistent brand information. Here is which crawler to allow and how to measure results.
· 6 min read