Display Ads for Brand Awareness: A Practical Approach
Display ads rarely get clicks the way search does. Here's how to use them properly for brand awareness without wasting budget on vanity impressions.
· 3 min read
Brand and identity: articles and guides
Practical articles and guides on brand and identity: what to decide, what to check and how to start — from the Piküp Medya team.
35 articles
Concept Website for Boutique E-Commerce Brands with Few Products
A boutique brand with a handful of products needs a site that tells each product's story with clear prices and a short path to purchase. Showcase site or full store, and what changes once you take payments.
· 6 min read
How to Design Product Packaging: Principles That Drive Purchase
The packaging design process step by step: the brief, information hierarchy, mandatory label information, print preparation and shelf testing, so your pack is noticed on the shelf and in online listings.
· 6 min read
ChatGPT Ads in Türkiye: How Your Brand Can Show Up in ChatGPT
Businesses based in Türkiye can now advertise in ChatGPT. Who sees the ads, how targeting works, what advertisers can measure and how to stay visible without ads, based on current OpenAI documentation.
· 6 min read
Social Media Trends 2026: What They Mean for Your Brand
In 2026, reach on social media depends on interest matching rather than follower count, AI is in everyone's hands and measurement matters more than ever. Priorities for brands, based on current reports and Turkey data.
· 6 min read
Turkish ERP Software Compared: Logo, Mikro, Akınsoft, Canias
A neutral comparison of ERP software developed in Türkiye by scale and sector: Logo, Mikro, Akınsoft, Canias, Nebim and Uyumsoft, where abas fits, and eight criteria for choosing a local ERP.
· 6 min read
Social Media Brand Rankings: How to Read Them and Build a Scorecard
Social media brand rankings such as SocialBrands in Turkey score brands on public data. What these rankings measure, what they miss, and how to build an internal social media scorecard you can act on.
· 6 min read
What Is Rebranding, and When Should You Rebrand Your Business?
Rebranding means renewing a brand's name, identity or positioning. When it is needed, when it is not, the steps of the process and how to avoid losing traffic during the digital transition.
· 6 min read
Suno Copyright and Watermarks: Can Brands Use Suno Music?
Who owns a song you make with Suno, and can you use it in an ad or on YouTube? The free vs paid plan difference, the watermarking decision Suno announced in August 2026, and a checklist for brands.
· 5 min read
Brand Typography: How to Choose the Right Font for Your Brand
Typography is arranging text so it is easy to read and carries character. Here is what to check when choosing a brand font: language support, legibility, licensing, pairing and web performance.
· 6 min read
On-Brand AI Content Generation: A Safe, Practical Workflow
How do you keep AI-generated text and images on brand, accurate and compliant? A brand voice brief, reusable prompt templates, a 7-step workflow, Google's stance and the 2026 advertising rules.
· 6 min read
Google Display Ads in 2026: Sizes, Targeting and Demand Gen
What the Google Display Network is, which ad sizes and specs to use, how targeting works and what changes now that Display campaigns are moving into Demand Gen in 2026, based on current Google documentation.
· 6 min read
Influencer Contract: Essential Clauses for Brands and Agencies
How should an influencer or agency contract handle the parties, deliverables, ad disclosure, content usage rights, exclusivity and payment? A clause-by-clause checklist based on Turkish advertising and copyright rules.
· 7 min read
Brand Naming: How to Choose a Memorable Name You Can Register
Brand naming means generating candidates, screening them for language and pronunciation, then checking trademark and domain availability. Here are the name types, the process and the tests to run.
· 6 min read
How to Create a Brand Book: Contents, Steps and Examples
A brand book sets the rules for using your logo, colors, fonts, imagery and tone of voice. What it should contain, how to build one step by step, and what to look for in good brand guideline examples.
· 7 min read
Product Catalog Design: Layout, Visual Hierarchy, Software and Print
Catalog design starts with content preparation, takes shape on a grid with template pages and ends with a print or PDF check. Here is which software fits when, how to build hierarchy and what to check before printing.
· 7 min read
Brand Monitoring Tools: How to Evaluate One for a Small Brand
Brand monitoring tracks where your brand is mentioned in news, social media, complaint sites and reviews. Here is a free starter setup, when to move to a paid tool and how to test one first.
· 6 min read
ChatGPT Images 2.5: How to Create Images and What Changed for Brands
To create an image in ChatGPT, just ask in the chat or open the Images section. Here is what ChatGPT Images 2.5, announced on 8 September 2026, brings and what brands should watch out for.
· 6 min read
How to Choose the Right Social Media Platform for Your Business
The right social media platform is where your audience spends time, your product is easy to show and your team can keep publishing. Five questions to decide, with reach data for Türkiye.
· 5 min read
When Ad Targeting Becomes a Cyberattack: Malvertising and Brand Risk
Fake ads, brand impersonation and ad account takeovers: how targeted advertising turns into a cyberattack tool, and the concrete steps you can take to protect your brand and your ad accounts.
· 6 min read
How to Build a Brand Strategy From Scratch: Step by Step
Brand strategy comes before the logo: it sets out who you speak to, what you promise and why anyone should believe it. The steps for building a brand from scratch, with a worked positioning example.
· 7 min read
Influencer Ad Disclosure in Turkey: The 2026 Labeling Rules
Since 1 August 2026, influencer ads aimed at audiences in Turkey must carry the word "Reklam" or "Tanıtım". What the label must say, where it goes, and why the brand shares responsibility.
· 8 min read
How to Choose a Brand Color Palette: Steps and Usage Rules
Color psychology alone will not give you a brand palette. How many colors you need, the primary, secondary and neutral structure, WCAG contrast ratios, screen and print consistency, and what your guidelines should hold.
· 6 min read
Logo Design Principles: What to Check Before You Choose
What should you look for when designing a logo or choosing between drafts? Practical checks for small sizes, single color, distinctiveness, registration and the files to ask for at handover.
· 6 min read
What Is Corporate Identity? Elements, Purpose and When You Need It
Corporate identity is more than a logo. It is a system that runs from your name and colors to typography and tone of voice. What it is made of, what it does for a business and when you need one.
· 6 min read
Brand Voice vs Tone: How to Build a Consistent Brand Language
Your brand voice is the personality that stays the same on every channel; tone is how it adjusts to the situation. Practical steps to define your voice, set tone by channel and write a usable guide.
· 6 min read
AI Brand Visibility Tracking: How to Monitor Your Brand in AI Answers
How to track your brand's visibility in ChatGPT, Gemini, Perplexity, Copilot and Google's AI features: build the question set, fix test conditions, log results, add free platform reports and run a monthly cycle.
· 6 min read
WhatsApp Web Calls: How to Make Voice and Video Calls
How to make voice and video calls in your browser with WhatsApp Web: requirements, group calls and the 32-person limit, call transfer, and fixes when the icon is missing or a call will not connect.
· 6 min read
Why Your Brand Doesn't Show Up in AI Search, and What to Do
If ChatGPT or Google AI Mode never mentions your brand, the cause is usually technical access, unclear positioning or too few traces outside your site. What to check, in what order, and how to measure it.
· 6 min read
Turkey's E-Commerce Discount Rules: What Changed on 1 August 2026
Selling online to consumers in Turkey? Since 1 August 2026 the prior price in a discount ad is the lowest price of the last 10 days on the same channel, and loyalty and conditional offers are covered too. Here is what to change.
· 6 min read
AI Visibility: Where AI Citations Come From and Why They Fluctuate
What decides whether your brand is mentioned and cited in ChatGPT, Gemini and Google AI Overviews answers? Where AI citations come from, why they fluctuate, and what the new Search Console generative AI reports show.
· 6 min read
Turkey's 2026 Advertising Regulation Changes: What Brands Must Do
Turkey's advertising regulation amendment, in force since 1 August 2026, sets new rules on AI disclosure, influencer labels, targeted ads, pre-discount prices and reviews. An article-by-article summary and checklist.
· 8 min read
Brand Visibility in AI Search: How to Build Real Authority
AI does not judge your brand from one page but from every record about you on the web. How to make brand information consistent, show real expertise and earn mentions in independent sources.
· 6 min read
From Brand Strategy to Visual Direction: How to Build a Moodboard
How to turn brand strategy into visual direction before anyone draws a logo: perception questions, two team exercises, building a brand moodboard, design principles and a pre-concept checklist.
· 5 min read
Vertical Video Size and Format: Platform Rules for Brands
Vertical video is shot in 9:16, in practice at 1080x1920 pixels. Length limits for Reels, Shorts and TikTok, ad safe zones, and the mistakes brands make when moving from horizontal to vertical.
· 6 min read