Practical articles and guides on e-commerce: what to decide, what to check and how to start — from the Piküp Medya team.
16 articles
A boutique brand with a handful of products needs a site that tells each product's story with clear prices and a short path to purchase. Showcase site or full store, and what changes once you take payments.
· 6 min read
The Buy Box is the offer that leads the product page when several sellers list the same item. The criteria Trendyol and Amazon disclose, automatic repricing rules and the floor price that protects your margin.
· 6 min read
Some stores get built but never sell, and some cannot be moved when the agency changes. Seven questions to ask an e-commerce agency about platform, account ownership, migration, integrations, speed and scope before you sign.
· 6 min read
There are three ways to manage every online sales channel from one panel: your site, an integration platform or your ERP. Which fits you, how to prepare product data and what to watch in stock sync.
· 6 min read
How do you collect more reviews, reply to negative ones and know whether a review can be removed? A practical guide for sellers on Turkish marketplaces, with the review rules in force since 1 August 2026 and sample replies.
· 7 min read
Selling abroad from Turkey through Etsy or Amazon: which platform suits your product, which fees apply, what VAT and FBA mean for Europe, and what changed for small parcels to the EU in 2026.
· 7 min read
On a marketplace, a stockout means cancellations, a weaker seller score and, in some markets, legal liability. Here is how to calculate safety stock and reorder points, forecast demand and sync stock across channels.
· 6 min read
Why is your cart abandonment rate high, which abandonment can you prevent, and which checkout changes reduce the loss? Cost transparency, forms, payment options and measurement, step by step.
· 7 min read
Shipping integration sends each order to the carrier automatically, prints the label and brings tracking events back to your store. Here are the setup options, how tracking works and how returns fit in.
· 6 min read
Trendyol product ads charge per click and store ads per thousand impressions; Amazon Sponsored Products also run on cost per click. Here is how to set them up, bid, and check whether each ad-driven sale is profitable.
· 7 min read
Integrating a virtual POS in Turkey means choosing a provider, connecting your site, testing 3D Secure and linking payments to accounting. Bank or payment institution, which method, and what to watch for, step by step.
· 7 min read
How to shoot e-commerce product photos: lighting setup, white background rules, the shot list for each product, shooting at home with a phone and file preparation, including Google Merchant Center's 2027 image rules.
· 6 min read
Choosing between SaaS, open source and custom e-commerce software comes down to three-year total cost, the integrations you need and your growth plan. Here is who each option suits and where the real costs hide.
· 6 min read
How to optimize product listings on marketplaces such as Trendyol and Hepsiburada: category, attributes, title formula, image rules, description and a simple funnel for measuring what works.
· 6 min read
A pre-launch checklist for an online store selling in Turkey: ETBİS registration, distance selling documents, withdrawal and return rules, payment security, product pages, reviews, SEO and measurement.
· 7 min read
Selling online to consumers in Turkey? Since 1 August 2026 the prior price in a discount ad is the lowest price of the last 10 days on the same channel, and loyalty and conditional offers are covered too. Here is what to change.
· 6 min read