Workflows and automation: articles and guides

Practical articles and guides on workflows and automation: what to decide, what to check and how to start — from the Piküp Medya team.

10 articles

  1. What Is a Business Process Platform? BPM, Approvals and Forms

    What a business process platform is and how it differs from BPM and low-code: the capabilities you need to build approval flows, forms, rules and reports without a software project, plus how it fits with your ERP.

    · 6 min read

  2. AI Sales Automation: From Lead Scoring to Follow-Up

    AI sales automation scores leads, times follow-ups and suggests the next step to your reps. What it can take on, how much data predictive lead scoring needs in HubSpot and Salesforce, and the legal limits.

    · 6 min read

  3. Email Automation Flows: Welcome, Birthday and Re-engagement

    Email automation sends prepared emails automatically when a person takes an action or a date arrives. How to build welcome, birthday and re-engagement flows, with consent, deliverability and measurement rules.

    · 7 min read

  4. Claude Code for SEO: How to Scale Content Updates Safely

    Using Claude Code for SEO: find declining posts with data, decide whether to update, merge or prune, rewrite dozens of posts to the same rules with CLAUDE.md, skills and a check script, and verify every one.

    · 7 min read