Practical articles and guides on email and sms: what to decide, what to check and how to start — from the Piküp Medya team.
6 articles
What to test in an email A/B test, what drives open rate, and how to pick a winner. Plus why Apple Mail Privacy Protection makes open rate a misleading metric for choosing between versions.
· 7 min read
Before you send marketing emails, SMS or calls to recipients in Turkey, you need their prior consent and it has to be registered in IYS. Here is what valid consent contains, how opt-outs work and where KVKK comes in.
· 6 min read
Email automation sends prepared emails automatically when a person takes an action or a date arrives. How to build welcome, birthday and re-engagement flows, with consent, deliverability and measurement rules.
· 7 min read
How do you split an email list by engagement, lifecycle stage, product category and RFM score? The data you need, the first segments to build, RFM step by step and the consent rules that apply, with examples.
· 6 min read
CRM email marketing means using the consent, stage and sales data in each customer record to decide who gets which email and when. Here is a six-step setup, from CRM fields to measurement tied to sales.
· 6 min read
AI email marketing tools draft copy, pick send times and score customers. What these features need in Mailchimp, Klaviyo and HubSpot, how much data they require, and what to check on language and consent.
· 6 min read