Decision guides on brand identity, logos, corporate identity, UI/UX and graphic design.
16 articles
The packaging design process step by step: the brief, information hierarchy, mandatory label information, print preparation and shelf testing, so your pack is noticed on the shelf and in online listings.
· 6 min read
Rebranding means renewing a brand's name, identity or positioning. When it is needed, when it is not, the steps of the process and how to avoid losing traffic during the digital transition.
· 6 min read
Typography is arranging text so it is easy to read and carries character. Here is what to check when choosing a brand font: language support, legibility, licensing, pairing and web performance.
· 6 min read
Planning drone footage for a corporate film in Turkey? Licence levels, registration, airspace zones and permit rules under the new SHT-İHA instruction published in July 2026, plus a pre-shoot checklist.
· 6 min read
Making a promotional video runs through purpose, script, pre-production, the shoot and editing. Here is what to do at each stage, which editing software fits, and when to hire a production team.
· 6 min read
Brand naming means generating candidates, screening them for language and pronunciation, then checking trademark and domain availability. Here are the name types, the process and the tests to run.
· 6 min read
Social media video production runs from brief and script to shoot, edit and publishing. Here is what to watch for at each step, plus the right formats and aspect ratios for each platform.
· 6 min read
A brand book sets the rules for using your logo, colors, fonts, imagery and tone of voice. What it should contain, how to build one step by step, and what to look for in good brand guideline examples.
· 7 min read
Catalog design starts with content preparation, takes shape on a grid with template pages and ends with a print or PDF check. Here is which software fits when, how to build hierarchy and what to check before printing.
· 7 min read
Consistent social media design comes from a template system. Brand basics, templates by content type, 2026 Instagram sizes, the 3:4 profile grid and the readability checks to run before you publish.
· 6 min read
Brand strategy comes before the logo: it sets out who you speak to, what you promise and why anyone should believe it. The steps for building a brand from scratch, with a worked positioning example.
· 7 min read
How to shoot e-commerce product photos: lighting setup, white background rules, the shot list for each product, shooting at home with a phone and file preparation, including Google Merchant Center's 2027 image rules.
· 6 min read
Color psychology alone will not give you a brand palette. How many colors you need, the primary, secondary and neutral structure, WCAG contrast ratios, screen and print consistency, and what your guidelines should hold.
· 6 min read
What should you look for when designing a logo or choosing between drafts? Practical checks for small sizes, single color, distinctiveness, registration and the files to ask for at handover.
· 6 min read
Corporate identity is more than a logo. It is a system that runs from your name and colors to typography and tone of voice. What it is made of, what it does for a business and when you need one.
· 6 min read
Your brand voice is the personality that stays the same on every channel; tone is how it adjusts to the situation. Practical steps to define your voice, set tone by channel and write a usable guide.
· 6 min read